After two intensive days spent sharing ideas and taking part in a wide-range of discussions in the historic Newcastle Civic Centre, the 2007 Local Radio Forum and Awards have come to a close.
Continue reading "Curtains for the 2007 Local Radio Forum and Awards" »
This final session features Karen Buck from Radio Training; Lisa Walsh and Ian Mannix with plans for ABC polling and the latest in audience research; Tony Rasmussen with the new generic rundown and Robert Patterson outlines projects underway via ABC Commercial.
Continue reading "Radio training, audience research, rundowns and program sales potential" »
He's been interviewed many times by ABC reporters, he's worked alongside them covering stories, and now Paul Chadwick finds himself in the belly of the beast finding out how the ABC does its job. How will he will contribute to that? In the new role as Director of Editorial Policies. In this sesion, he will be speaking about his role and explaining the thinking behind the evolution of the Editorial Policies and how they will apply to such developments as blogging.
What determines the future of communities? Peter Kenyon, Director of the Bank of IDEAS (Initiatives for the Development of Enterprising Action and Strategies) believes healthy, vibrant communities cannot be built from the top down, or the outside in, but strong communities are built from the inside out.
Tony Jones convenes a panel looking into the challenge of doing in-depth interviews on Local Radio; on the panel are Madonna King (Mornings, 612 Brisbane), Tim Cox (Mornings, ABC Tasmania), Justine Kelly (Drive 720 Perth) and Catherine Clifford (National Rural reporter).
Oh what a night! New South Wales, Evenings presenter, James O'Loghlin, didn't miss a trick as he gave us his assessment of the day' s proceedings and all things Local Radio. According to Head of ABC Local Radio, Michael Mason, James thinks Local Radio is a tough crowd, but I have little doubt the 160 or so people who attended the Local Radio Awards appreciated his contribution to the night.
An enjoyable and informative day spent discussing ideas and catching up with colleagues is drawing to a close. It is great to stop and think about our craft, our daily toil, and where Local Radio is heading. But let's face it - it is also great to get frocked up and celebrate some of our big achievements over the past year.
Sue Howard, Director of Radio and Regional Content, is talking about the evolution of "ABC Local" - and the evolution of radio stations - and how things are changing. There are examples of 'extreme change' - such as ABC Australia's Vietnamese service changing to an entirely online service once it was discovered how the audience had changed its listening habits. She introduces ABC Managing Director, Mark Scott...
Continue reading "Future directions for the ABC with Managing Director Mark Scott" »
How does it look? Awesome. For months we have heard of the 'remake', the 'rebuild', the 'makeover'... Lee Mullen and Rae Allen are on stage, along with Damien Dempsey and Richard Johnson. Dammit, I wanted trumpets, dancing bunnies and some fireworks; this is a grand historical moment for the ABC.
Director of the ABC's Innovation department Ian Carroll stands before us and gives the introduction for futurist Mark Pesce. He prefaces the session by discussing what the ABC Innovation department is and how it is relevant.
Continue reading "Owned, approved or submitted: futurist Mark Pesce" »
It is finally time for the big reveal. Local Online is getting a makeover and today, as part of the forum, we get our first taste of what lies ahead.
How do we build audio elements into the stories we tell? The panel, led by Richard Glover, explored what can be done to lift a story using audio interest.
How do you stay creative in a job that's beset by routine, distractions and the everyday slog of getting a show to air? Chris Stevens says he will tailor this session towards being creative in an environment that is deadline driven - the who, what, why, how of being creative.
Cameron Fairweather from Galileo Kaleidoscope is on stage discussing the concept of 'brand' - and how, on past occasions when working with the likes of Triple J and the Wilderness Society, he has almost been frogmarched from the room when he mentions the term.
Continue reading "Skinning a branded cat: ABC and its audience" »
"How to take your content and make a dollar out of it - on sale now for $14.95." James Valentine is on stage holding up his publication 'the Form Guide'; developed from a segment on his program where people ask about the manners, and modern day responses to modern day dilemmas.
The 2007 Local Radio Forums kicked off with a real and virtual welcome from Head of ABC Local Radio, Michael Mason who says the forums will have three overall themes: the quality of our work; a look at what the future holds and an examination of how we can maintain our creative wellbeing.
ABC Managing Director Mark Scott will be taking to the stage this afternoon to outline the strategic direction of the ABC and how the organisation will take advantage of the digital media environment.
We want your questions - post them as comments on this post and they will be handed on for response.
8.25 at the Newcastle Town Hall and folks are beginning to gather for the day's forums. James Valentine is to host the first session after Michael Mason's welcome...
This year for the first time, ABC Local Radio is providing online outside broadcast coverage of the Local Radio Forum and Awards, making the event accessible to ABC Local radio staff around the country.
The forum, part of Local Radio's ongoing commitment to training and development, will include a wide range of presentations and discussions headed up by some of our most dynamic and experienced staff.
Continue reading "Online coverage of the Local Radio Awards" »
Over the past 12 months ABC Local Radio has evolved further towards our digital future. Changes in technology and consumer behaviour have informed our organisation more than ever before. We are moving into a new era of opportunity for providing local coverage of news, issues and events.
Recent Comments